Vice President of Marketing

DACTA SG PTE. LTD.

Full Time D12 Balestier, Serangoon, Toa Payoh $6000 - $12000

Job Description

Define and lead the global marketing strategy to position the company as a leader in its tech vertical.
Oversee demand generation campaigns targeting CIOs, CTOs, and IT decision-makers.
Build and optimize inbound/outbound lead generation funnels using tools like HubSpot, Salesforce, Marketo, etc.
Direct the creation of high-value content (whitepapers, case studies, webinars, blogs) aligned with the buyer journey.
Lead product marketing efforts including GTM strategy, pricing, competitive analysis, and sales enablement.
Manage digital channels: SEO/SEM, email marketing, PPC, LinkedIn Ads, and programmatic media.
Align closely with Product, Sales, and Customer Success to drive revenue growth.
Recruit, manage, and mentor a high-performing marketing team.
Monitor KPIs like CAC, MQL to SQL conversion, pipeline velocity, and marketing ROI.

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