Director, Go-to-Market

Key Roles and Responsibilities:

· Leadership and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products.

· Execute the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the core GTM team within area of responsibility.

· Translate consumer needs into product requirements working with product management and development teams.

· Develop and record go-to market strategy for new products.

· Manage customer expectations and coordinate release and installation of marketing and promotional activities at product launch.

· Enhance product definition and positioning using competitive information, market and product analysis.

· Manage the marketing activities for a portfolio of complex products/services through their full life cycle.

· Responsible for taking the propositions to market and ensure their commercial execution success.

· Work closely with a variety of internal stakeholders to implement and execute the GTM strategy in the country.

· Tasked with creating and deploying a GTM framework that provides a commercial blueprint for propositions launches.

· Facilitate market research approach, methodology and integration of findings into product marketing department driving organisations go-to-market approach.

· Identify opportunities to ensure customer satisfaction and retention levels are maintained at optimum levels.

· Conduct regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances.

· Manage presales opportunities and implementation of the identified projects.

· Develop and manage the implementation of local policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy.

· Assume the role of “go-to-market” lead for the country and align sales with key opportunities.

· Search and screen new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.

· Merge data driven market understanding with customer feedback to prioritize go to market strategies.

· Manage a team of managers and/or individual contributors and ensure performance goals are constantly reviewed and achieved.

Knowledge, Skills and Attributes:

· Broad knowledge of the business and products

· Advanced knowledge of strategy development, market planning, scenario planning, and market modelling

· Ability to work in a cross-functional environment with tight timelines

· Must be capable of developing and maintaining strong relationships across the organisation (and externally) in order to properly integrate strategies and plans

· Excellent organisational skills, attention to detail

· Demonstrate open and candid communication

· Initiative to ensure goals are achieved

· Demonstrates resourcefulness in getting things accomplished

· Ability to use judgement to make decisions about work process and apply improvements

· Ability to present complex topics to technical and non-technical audiences

· Strategic thinking and business acumen

· Excellent quantitative and qualitative analytical skills

· Proven ability to translate and integrate business goals and consumer insights into project plans and programs

Academic Qualifications and Certifications:

· Master’s degree in business or marketing

· Relevant certifications

Required Experience:

· Significant experience with demonstrated achievement in leading go to market strategies and product marketing initiatives to meet goals and objectives

· Significant experience in a pre-sales/sales role

· Direct supervisory/management experience leading a team of individual contributors and managers

· Significant corporate, market, and business strategy experience with thorough knowledge of the health industry with emphasis on:

· Management and broad business experience across functional areas